The brilliant Chinese philosopher, Chuang Tzu, wrote:
Jo of the North Sea said, “You can't discuss the ocean with a well frog - he's limited by the space he lives in. You can't discuss ice with a summer insect - he's bound to a single season. You can't discuss the Way with a cramped scholar - he's shackled by his doctrines.”
Many businesses suffer from limited thinking because they are insular, exposed only to the assumptions, norms and ideas from within their industry.
Expand your worldview.
Brian France is the third-generation CEO of NASCAR, the premier auto racing series in the United States. He mandates that each member of his executive team attends at least two sporting or entertainment events per year, and then reports back on insights that can be applied to NASCAR. Why? I’ll bet he doesn’t want any well frogs on his team!